Jordan

To respond to this invisible emergency, ActionAid launched a concrete and innovative solution in 2019: a digital platform designed to ensure safe and easy access to essential services – even for women with limited digital literacy.

In November 2019, a chatbox was launched on major social media apps. It is simple to use and provides practical information on:

• how to report violence and abuse,
• useful contact numbers for health, legal and protection services,
• awareness content on gender-based violence.

The platform quickly grew, expanding its geographic coverage, number of services offered, and range of users reached – including youth, mothers, and other vulnerable groups.

Together with its users, “Darb Alaman” – meaning Safe Path – was created: a clear and recognizable visual identity to strengthen the impact of the project and facilitate collaboration with similar service providers. The technical system was also upgraded to improve security, usability, and prevent system failures.

Today, Darb Alaman is available in multiple languages to support non-Arabic speaking women in Jordan and is also active on WhatsApp, reaching thousands of users across the country.

In parallel, ActionAid continues to promote offline activities such as:

• awareness campaigns in local communities,
• training for authorities and civil society organisations,
• capacity building for local groups, involving community leaders and peer-to-peer education with replicable materials,
• the creation and strengthening of safe spaces primarily for girls and women, managed by professionals and by youth themselves.

Finally, thanks to partnerships with local influencers, the platform’s visibility has grown significantly, increasing engagement and reaching more and more women who now know they are not alone.